Amazon is an e-commerce company founded in 1994 by Jeff Bezos. It is the leading e-retailer in the United States with approximately US$178 billion net sales in 2017. It has over 300 million active customer accounts globally. Its website,, consistently ranks in the top 15 most visited websites globally. Through its website, the company sells a wide range of physical consumer products including books, DVDs, electronics, clothing, beauty products, and food. These products can be sold directly by Amazon or by third-party sellers on Amazon’s sales platform. Amazon also sells a wide range of virtual products including streaming and downloadable video products, e-books, gift cards, cloud storage, and web services and even has a compensated crowdsourcing work site called Mechanical Turk where online users ...

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