Yahoo is a U.S. Internet and media company founded by Stanford University students Jerry Yang and David Filo in 1994. Since 2017, it has been owned by Verizon, which combined its acquisitions Yahoo and AOL to form the subsidiary Oath. This entry discusses the history of Yahoo and how it has changed in response to increased competition since its founding.

The Yahoo home page, which acts as a hub for the company’s search, email, and news services, has been one of the Internet’s most visited websites since the 1990s. However, Yahoo began to lose advertising revenue and search traffic to competitors such as Google, Apple, AOL, Facebook, and Microsoft in the mid-2000s. In order to overcome its long-lasting crisis, the company has aggressively expanded in the ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles