Weddings are big business. With some estimates putting global wedding spending at more than US$300 billion annually, it is no surprise that total annual wedding business advertising sales tend to hover around US$2 billion mark—this dollar amount has seen little change since 2010. This helps explain the proliferation of global wedding media, including television programs, movies, print magazines and guides, and online websites and platforms.

Due to the size and scope of the wedding industry and its associated media outlets, numerous scholars have investigated possible implications and impacts. These academics have approached weddings and wedding media from a variety of approaches, such as political economy, feminist, critical race theory, media effects, and cultural studies. Many, though not all, of these studies enter the scholarly conversation via ...

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