Teen and Tween Audiences

Like any other demographic, teen and tween audiences are a very diverse group. They encompass every gender, race, sexual orientation, and socioeconomic status available to adults, and for this reason, their tastes and desires are difficult to pinpoint without extreme oversimplification. In media, teen audiences are any consumers in the 13–17 age group, while tweens tend to occupy the 9–12 age group. Recently, the media subcategory of new adult (17–21) has emerged to account for cross over fiction or media that bridge the social gap between adolescents and adults.

Media targeted to tween audiences tend to be focused inward, with conflicts and narratives drawing from the desire for personal understanding and growth. Teen audiences tend to attract media that are more focused on young people trying ...