Several techniques are used in the content creation of various types of communication, and storyboard is an essential instrument for multimedia, especially video content production. A storyboard is a graphic representation of how a video will unfold, illustrating the key scenes and discriminating the visual, textual, and sound attributes of the message. It is made up of a number of thumbnails with illustrations or pictures representing each shot, with notes about what is going on in the scene and what is being said in the script during that shot. While the same principles can be applied in the creation of other multimedia content, this discussion is limited to video content production used in advertising. This entry outlines the main elements of the storyboard and explains ...

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