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Sports Radio Programming

Sports radio programming is featured on more than 13,000 radio stations in the United States, covering everything from high school sports to professional games, with programming including basketball, baseball, football, and numerous other sporting events. Eric C. Covil argues that radio holds the distinction of being the one mass media with the greatest impact on sports. After all, no other medium covers the varieties and various levels of sports that radio can provide. In the past, radio had an advantage over other media in that it was highly portable, that is, fans could listen to games at home, in their cars, or at work. The increasing portability of video viewing has cut into that advantage some, but many fans still tune in to their games ...

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