SAGE Reference - The SAGE International Encyclopedia of Mass Media and Society

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Social Network Analysis

By: Carlos Arcila Calderón & Félix Ortega Mohedano
In: The SAGE International Encyclopedia of Mass Media and Society
Edited by: Debra L. Merskin
Subject:General Media, Communication & Cultural Studies, Media & Society, Mass Communication
Keywords:mass media; nodes; social interaction; social network analysis; social networking; social networks

Social network analysis (SNA) is a methodological and theoretical approach to model, describe, analyze, and visualize networks of social agents or components. A network is a set of interconnected elements that can be represented by a graph, which is a mathematical structure of nodes sometimes connected by edges. This entry presents an overview of concepts and methods in SNA and explains their relevance in research of mass media and society.

Modeling Networks

The importance of SNA in mass media and communication research arose as a result of the impact of Internet and user-generated content on mass media and communication, given the spread of large amount of messages and the intensification of interactions between persons situated in distant and different locations. However, the origin of SNA is linked ...

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  Calderón, C., & Mohedano, F. (2020). Social network analysis. In D. Merskin (Ed.), The SAGE international encyclopedia of mass media and society (Vol. 1, pp. 1609-1611). SAGE Publications, Inc., https://www.doi.org/10.4135/9781483375519.n622
  
  Calderón, Carlos Arcila, and Félix Ortega Mohedano. "Social Network Analysis." In The SAGE International Encyclopedia of Mass Media and Society, edited by Merskin, Debra L., 1609-11. Thousand Oaks,, CA: SAGE Publications, Inc., 2020. http://dx.doi.org/10.4135/9781483375519.n622.
  
  Calderón, C. and Mohedano, F. 2020. Social Network Analysis. In: Debra L. Merskin Editor, 2020. The SAGE International Encyclopedia of Mass Media and Society, Thousand Oaks,, CA: SAGE Publications, Inc. pp. 1609-1611 Available at: <http://www.doi.org/10.4135/9781483375519.n622> [Accessed 8 May 2021].
  
  Calderón, Carlos Arcila and Félix Ortega Mohedano. "Social Network Analysis." The SAGE International Encyclopedia of Mass Media and Society. Edited by Debra L. Merskin. Vol. 1. Thousand Oaks,: SAGE Publications, Inc., 2020, pp. 1609-11. SAGE Knowledge. 8 May 2021, doi: http://www.doi.org/10.4135/9781483375519.n622.
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