SAGE Reference - The SAGE International Encyclopedia of Mass Media and Society

Entry
Reader's guide
Entries A-Z
Subject index

Social Network Analysis

By: Carlos Arcila Calderón & Félix Ortega Mohedano
In: The SAGE International Encyclopedia of Mass Media and Society
Edited by: Debra L. Merskin
Subject:General Media, Communication & Cultural Studies, Media & Society, Mass Communication
Keywords:mass media; nodes; social interaction; social network analysis; social networking; social networks

Social network analysis (SNA) is a methodological and theoretical approach to model, describe, analyze, and visualize networks of social agents or components. A network is a set of interconnected elements that can be represented by a graph, which is a mathematical structure of nodes sometimes connected by edges. This entry presents an overview of concepts and methods in SNA and explains their relevance in research of mass media and society.

Modeling Networks

The importance of SNA in mass media and communication research arose as a result of the impact of Internet and user-generated content on mass media and communication, given the spread of large amount of messages and the intensification of interactions between persons situated in distant and different locations. However, the origin of SNA is linked ...

Tools
Tools icon close
- Add to list Added to list Added
- Download PDFopens in new window
- Cite
  
  Cite icon close
  
  Format APA
  
  Calderón, C., & Mohedano, F. (2020). Social network analysis. In D. Merskin (Ed.), The SAGE international encyclopedia of mass media and society (Vol. 1, pp. 1609-1611). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781483375519.n622
  
  Calderón, Carlos Arcila, and Félix Ortega Mohedano. "Social Network Analysis." In The SAGE International Encyclopedia of Mass Media and Society, edited by Merskin, Debra L., 1609-11. Thousand Oaks,, CA: SAGE Publications, Inc., 2020. https://dx.doi.org/10.4135/9781483375519.n622.
  
  Calderón, C. and Mohedano, F. 2020. Social Network Analysis. In: Debra L. Merskin Editor, 2020. The SAGE International Encyclopedia of Mass Media and Society, Thousand Oaks,, CA: SAGE Publications, Inc. pp. 1609-1611 Available at: <https://dx.doi.org/10.4135/9781483375519.n622> [Accessed 20 May 2022].
  
  Calderón, Carlos Arcila and Félix Ortega Mohedano. "Social Network Analysis." The SAGE International Encyclopedia of Mass Media and Society. Edited by Debra L. Merskin. Vol. 1. Thousand Oaks,: SAGE Publications, Inc., 2020, pp. 1609-11. SAGE Knowledge. 20 May 2022, doi: https://dx.doi.org/10.4135/9781483375519.n622.
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Text size
  
  Text Size close
  
  small
  
  Medium
  
  Large
  
  Cancel
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding icon link (opens in new window)
  
  Embed code:
  
  Copy to clipboard
  
  Cancel
- Get link
  
  Get link icon close
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/Reference/the-sage-encyclopedia-of-mass-media-and-society/i15293.xml
  
  Copy to clipboard
  
  Cancel
On this page
On this page icon close
On this page

Data resources

Document resources

Video resources

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Social Network Analysis

Modeling Networks

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

SAGE Recommends