Markets play an indispensable role in the modern economy. Beyond other functions such as price discovery, they act as meeting places for sellers and buyers. Shopping is one of the basic functions performed by the human being in the modern economic scenario and has traditionally been done in physical markets. With the advent of Internet and its spread across the globe, the e-commerce industry boomed as the consumers found it comfortable and exciting to shop from the comforts of their home through their Internet-enabled computers and laptops. Smartphones further revolutionized this medium of shopping as consumers could download apps of their favorite shopping websites and browse the products on their smartphones. Now, the consumer can even shop for their products in their spare time such ...

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