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Search Engine Optimization
Search engine optimization (SEO) can be defined as the process of improving the visibility of a website (or a webpage) in search engines’ search results. The concept is that the higher and more frequently a website is ranked in search results, the greater the chance that visitors will see the website and click to access it. SEO can be applied in different kinds of searches (e.g., news search, image search, local search, video search, academic search). This entry provides an overview of SEO and then examines its history, common SEO strategies, the dominance of Google search, and the advantages of SEO.
Overview
SEO is a collection of strategies that improves a website’s presence and visibility on a search engine results page. In other words, it is a ...
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- Nerd Culture
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- Photography
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- Propaganda
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- Public Diplomacy
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- Representation
- Senior Citizens and the Internet
- Sexual Harassment Online
- Social Inclusion Through Technology
- Social Justice
- Social Network Analysis
- Terrorism, Media Depictions of
- War Coverage and Wartime Mass Media
- Whistleblowing
- Film
- African American Characters on Television and in the Movies
- Animation
- Auteur
- Blockbusters
- Bollywood
- Children’s Movies
- Documentary Media
- Female Characters on Television and in the Movies
- Film Production
- LGBTQ Characters on Television and in the Movies
- Motion Picture Association of America
- Movie Theaters, History and Economics of
- Movies, History and Economics of
- Nollywood
- Product Placement
- SAG-AFTRA
- Screenwriting, Film
- Sound Effects
- Special Effects
- Studio System
- Telefilm Canada
- Wedding Media
- History of Media
- Journalism and News
- Celebrities
- Citizen Journalism
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- Interviewing
- Journalism, History and Economics of
- Magazine Journalism
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- Media Events
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- Newspaper Journalism
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- Weather Forecasting
- Whistleblowing
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- Law and Policy
- New York Times v. Sullivan
- Roth v. United States
- Adelphi Charter
- Advertising Regulations
- Cable Communications Policy Act of 1984
- Canada’s Anti-Spam Legislation
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- Comics
- Content Moderation
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- Humor
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- Lurking
- Magazine Websites
- Massively Multiplayer Online Gaming
- Meme
- Mobile Media
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- Pirate Radio
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- Radio, Online
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- Free Newspapers
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- LGBTQ Newspapers
- LGBTQ Radio Programming
- Magazine Journalism
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- NewsGuild
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- Newspapers, Print
- Photography
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- Television
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- Paradigm Shift
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- Perception
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- Propaganda
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- Rhetorical Analysis
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- Spiral of Silence
- Strategic Communication
- Structuralism
- Subjectivity
- Survey Research
- Transmission View
- Two-Step Flow Theory
- Uses and Gratifications Theory
- Music
- Organizations
- Adbusters
- Alliance for Audited Media
- American Civil Liberties Union
- American Copy Editors Society
- American Forces Network
- American Press Institute
- American Society of News Editors
- Association for Women in Communications
- Broadcast Education Association
- Center for Digital Democracy
- Center for Media and Public Affairs
- Center for the Book
- Center on Media and Child Health
- Centre for Contemporary Cultural Studies
- Centre for Digital Cultures
- European Alliance of News Agencies
- Geena Davis Institute on Gender in Media
- Institute of Communication and Media Studies
- International Association of Business Communicators
- International Federation of Journalists
- International Women’s Media Foundation
- Internet Association
- Internet Corporation for Assigned Names and Numbers
- Internet Protocol Television
- Magazines Canada
- Motion Picture Association of America
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- Native American Newspapers
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- Technology
- Analog and Digital Communications
- Application Programming Interface
- Apps
- Artificial Intelligence
- Audio Editing
- Autonomous Moral Agent
- Avatars
- BitTorrent
- Blu-ray Discs
- Bookmarking
- Cassette Tapes
- Compact Discs
- Computer Networks
- Computers, History and Economics of
- Cyberbullying
- Cyberculture
- Data Journalism
- Diasporic Communities and Social Media
- Digital Media and Health
- Digital Media Ethics
- Digital Piracy
- Digital Revolution
- Digital Rights Management
- Drone Journalism
- Dubbing
- DVDs
- e-Commerce
- Educational Technology
- Emergency Notification Systems
- Emoticons and Emojis
- e-Sports
- Freeware
- Global Digital Divide
- Hacking
- Hacktivism
- HTML and CSS
- Hypertext and Hypermedia
- Integrated Circuit
- Internet Corporation for Assigned Names and Numbers
- Internet Security
- Internet Society
- Internet, History and Economics of
- Meme
- Mobile Media
- MP3 Players
- Multimedia
- One Laptop per Child
- Peer-to-Peer File Sharing
- Peer-to-Peer Payment Systems
- Podcasting
- Really Simple Syndication
- RFID Chip
- RSS Reader
- Search Engine Optimization
- Search Engines
- Sexting
- Silicon Alley
- Silicon Valley
- SlideShare
- Social Inclusion Through Technology
- Software
- Tag Cloud
- Tape Recorders
- Technology Development, Influence on Mass Media
- Tencent
- TiVo
- Web Browsers
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