Product Placement

Product placement is a marketing technique whereby a product, brand, or service is incorporated within a media text with the deliberate purpose of promoting it. Product placement is mainly used in audiovisual media texts such as motion pictures, television series and programs, video games, and online videos. However, it may also be found in print media, such as novels and magazines, and, ever more frequently, in social media posts. This entry further describes product placement and discusses the history of the technique. It then looks at the promotional advantages of product placement, criticisms of the practice, and regulations surrounding the practice.

Product placement may be in the form of a visual insertion, an aural reference, or a combination of both. In respect to the plot of ...