Modern culture is greatly influenced by mass media. The impressions and approaches of society are shaped by media content disseminated through mass media. Hence, media exercise a formative effect on individuals’ practices, beliefs, and ideals in such a manner that, in effect, they produce and reflect a hegemonic culture, in other words, a mediated culture. The powerful influence of the media on the wide range of cultural practices is a relatively recent phenomenon and is primarily due to increasing media saturation in the present age. Even during the 1950s and the 1960s, according to media sociologists such as Paul Lazarsfeld, Elihu Katz, Joseph T. Klapper, and Guy Cumberbatch, the most popular mass media had a limited influence and often the moral or ideological values of ...

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