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Media Entrepreneurship

Media entrepreneurship comes in many forms due to the kinds of ventures it encompasses. Media firms include those operating in news and content, music, film, communication technology, e-commerce, and cloud and storage businesses. Typical media entrepreneurship ventures are media and communication start-ups (e.g., Shazam, a sound and music identification app); various businesses setup on social media and digital platforms (e.g., websites of clothes firms); news and infotainment websites (e.g., HuffPost); e-commerce stores and other electronic vendors (e.g., personal and business profiles on eBay or Amazon); advertising websites (e.g., car buy-and-sell websites, car-sharing platforms); and user-generated content platforms (e.g., blogs, forums). This entry discusses the process, challenges, and impact of media entrepreneurship.

Overview

Media entrepreneurship often occurs when an entrepreneur creates or discovers an unmet demand in a ...

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