Social Information Processing

The social world is a complex and often, ambiguous domain that requires attention to many sources of information (e.g., words, tone of voice, emotional expressions, body language, the broader context, and other cues) that must be processed and interpreted, in the service of making decisions about how to interact with others. This entry describes the reformulated social information processing (SIP) model and how it relates to making decisions about how to behave during social interactions. The SIP conceptual framework provides a coherent structure and flow to understanding what happens during social decision-making and has had a tremendous impact on research across a wide range of subfields in psychology. The SIP model provides a framework for understanding the decision-making process that often occurs unconsciously, simultaneously, and ...