• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Persuasion

Trying to talk someone into doing something or thinking something is an everyday activity. The ability to persuade others is essential in social interactions, and the power of effective persuasion in personal and public lives is widely recognized. As an activity, persuasion can be defined as engaging in intentional verbal communication to get someone who is not already so inclined to willingly think or do something. This commonplace definition captures what is of primary interest to psychologists who study how and when persuasion skills develop. Developmental scholars have explored the underlying cognitive and social competencies that enable individuals to utilize earnest verbal communication rather than, say, physical force or deception, to influence others’ attitudes, beliefs, desires, emotions, intentions, or actions. They have also studied how ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles