This entry describes the formation, development, and current configuration of GLAAD, a nongovernmental media-monitoring organization based in the United States. This entry covers the history of GLAAD from 1985, when the organization was founded, to the present. The entry ends by examining the controversial significance of GLAAD to the production, distribution, and reception of mediated representations of LGBTQ individuals, suggesting the organization’s industrial, social, cultural, and even economic impact.

The Formation of GLAAD

By the mid-1980s, a number of mainstream American publications were regularly reporting on the HIV/AIDS crisis using derogatory language, often appearing to support multiple forms of discrimination against those suffering from or assumed to be susceptible to sexually transmitted diseases. Perhaps the most prominent and persistent culprit in such AIDS-themed journalistic alarmism was the ...

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