Media Markets

Media markets are of relevance to journalism as they determine the structure of the news media ecosystem, and thus impact the public sphere’s access to information and content. The structure of the media market, for example, could cause an imbalance of power in news producers or diversity in journalism content, which could influence public policy or societal culture.

The economic definition of market refers to the context in which suppliers and consumers interact to determine the price of goods or services. In an effort to define a market, one must be able to identify three factors: the good or service, those providing it, and those who can buy it. The identification of these three factors helps further understanding of market behaviors, which then allows for the ...