Within the context of journalism, the term circulation has traditionally referred to the number of printed newspaper copies issued by a specific news publisher. As such, it was an important measure both for the sale of advertising and for social impact. In addition to a material process of dissemination, such as the paperboys’ rounds and the single-issue sales at the news agent, the term thus arguably also carried undertones related to content becoming socially significant through circulation. Linked to that, another and related measure was also important, namely that of readership.Circulation numbers were for the most part of the 20th century the main so-called currency connecting news publishers and advertisers. In relation to this, the formation of the Audit Bureau of Circulation in the ...

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