Trade Magazines

Trade publications have long offered specialized information to readers working in a specific trade, industry, or business sector. Their scope ranges from local and regional titles such as Chicago Construction News (though many of these are now zoned editions of larger operations) to international publications such as Lloyd’s List, offering daily coverage of the global shipping trade. They are also sometimes referred to as business-to-business or specialized business publications. While originally issued in newspaper or magazine format, the trade press has expanded to include newsletters (now primarily digital), directories, industry surveys, and special reports. Publishers have built on their print brands to offer specialized industry-relevant information through a wide range of platforms including conferences, trade shows, webinars, awards programs, web portals, and e-newsletters.

Nearly every business ...