Search Engine Optimization (SEO)

Search engine optimization (SEO) refers to the practices and strategies aimed to increase the visibility and traffic a website or a web page receives from search engine results. Search engines are one of the most widely used services to navigate the Internet and retrieve information from it. For instance, web pages and other content such as videos, photos, or images are shown and ranked based on what the search engine considers most relevant to users. SEO involves designing a website to make it appear in search engine results more frequently and more prominently. For news organizations, SEO is like displaying a print newspaper or a magazine on the front row of the newsstand. This entry discusses search algorithms, the use of SEO in journalism, concerns ...