Advertorials

An advertorial is a special advertising section designed to appear similar to editorial content, often approximating the editorial style as well as the typographical look and feel of the journalism or editorial content in the print or online publication where it appears. The text copy and visual images within an advertorial may be created by the advertisers themselves, by an advertising agency, or by the editorial staff of the print publication. However, the space in the publication is sold as an advertisement; and the advertiser, not the editor, has editorial content control over the text and images of the advertorial.

In the United States, in compliance with Federal Trade Commission (FTC) regulations, most advertorials are marked as advertising. Disclaimers may be as simple as the word ...