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Visual Intercultural Communication

Alongside the worldwide implementation of the Internet, visual communication has become globally predominant. This entry discusses the importance of visual communication and related issues of power—who actively looks and who is passively looked at (agency and gaze), how people are socialized to learn to see (visual priming), and the way images travel in global contexts (flows). The final section presents practical implications.

Importance of Visual Communication

The French social anthropologist Marc Augé reflects on a dynamic in which people themselves are part of the global flow of visual objects. In homes via television or computer screens, images flood in from the most remote parts of the world. With mobile phones, individuals actively shoot photographs of themselves (selfies) and of what they see around them. They then post ...

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