• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Quantitative research methods are generally used for developing and testing social science theory that explains the influence of culture on communication processes and outcomes. When designing a quantitative study, in addition to ethics and analysis, the following areas should be considered: measurement, research design, and sampling, which this entry will briefly explore. Quantitative methods are generally used to test theorized causal relationships between constructs, or variables; in other words, how does one construct—or variable— bring about change in another? The first step to testing theory is to determine what the constructs are, how they relate to one another, and how those constructs are to be measured.

Measurement

In cross-cultural studies, culture is usually one of the primary constructs, often defined by national origin or ethnicity and usually ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles