Qualitative research methods are designed to enable greater understanding of how people experience their lives within specific cultural contexts. These methods rely on thick description, careful documentation of procedures, and rich insights into phenomena. The findings sometimes correspond with published materials but often hold surprises based on what research participants reveal through their linguistic choices, stories, physical appearances, emotions, and everyday practices as they go about their lives. To be able to understand and describe people as cultural beings who construct their worlds and who are also shaped by the worlds in which they live is a profound accomplishment.

To accomplish this work, qualitative researchers approach their inquiry with sensitivity, cultural humility, and commitment to provide thick and rich details supportive of findings. Through such stances ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles