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If a person has ever lived, studied, or worked in a foreign culture, that individual has likely confronted situations in which the natural, comfortable, default behavior from the native culture turns out to be ineffective for a situation within the new cultural environment. This can occur on the job, during the job search process, in academic situations, and in social settings. Take, for example, the case of an Indian professional working in the United States and having to describe his accomplishments to his boss as part of a promotion process. In India, discussions with the boss would be quite formal and serious, and employees are expected to speak with discretion and composure and be quite modest about their accomplishments. In the United States, however, this ...

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