Globalized E-Learning

Globalized e-learning (or eLearning) is online learning, or distance learning, offered to learners in other parts of the world. However, globalization means understanding what learners in other cultures expect and desire and then incorporating those attributes into products or services. It also means removing any influence of the designing culture that could interfere with learning in other [Page 369]cultures. Marketing companies globalize products and services all the time. For example, a U.S. donut company that wanted to enter the Asian market discovered, via research and analysis, that Asians typically prefer savory pastries to sweet ones. Instead of forcing the sweet U.S. donut onto unwilling or unaccepting consumers, the donut company created savory versions that had Asian flavors like bean paste and seaweed. The company’s entry ...