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Within the broad field of intercultural communication, ethnographic research focuses on the study of human communication as the culture-specific, patterned, subjective, deeply felt, and socially consequential expression of shared beliefs, values, attitudes, longings, and intentions—or culture—of a particular group of people. It is important to note that although nationality, race, and ethnicity may have influence, it is as meaning-making systems that culture is studied.

This entry provides a description of the nature of ethnography, cultural communication research, and intercultural communication research.

The Nature of Ethnography

With its origins in anthropology, ethnography pertains to three aspects for conducting the study of a particular people’s culture or meaning-making systems. Ethnography refers to three interrelated features: (1) a qualitative research method for studying culture, (2) a theoretical lens for viewing and ...

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