Personalization is a social policy that promotes the development of personalized services, tailored to the individual need of each person with a disability. The policy is a response to the historical development of disability services whereby people with disabilities were traditionally supported in group settings, typically in segregated locations. Personalized services extend beyond living arrangements, offering people with disabilities information and advocacy to make informed [Page 1228]choices about the kinds of support they need to live a life of their choosing. This entry describes the emergence and core features of personalized services, then discusses implications for service delivery and outcomes.