Organizational Attraction

Concept and Measurement

Organizational attraction has emerged as a topic of great interest to both practitioners and academics. Different definitions of organizational attraction have been formulated, all referring to individuals’ affective and attitudinal thoughts about particular organizations as potential places for employment. Implicitly, if not explicitly, definitions of organizational attraction stress job seekers’ perceptions of organizations as desirable, positive places to work. Organizational attraction has been measured in both direct and indirect ways. Examples of direct measures of organizational attraction include behavior-based measures, such as one’s recommendation of an organization to others, one’s ultimate choice of an organization, and even actual application behavior. Typically, however, organizational attraction is measured indirectly through the use of a single item or a scale with three to five items. Although ...