Job Advertisements

Job advertisements are marketing mechanisms used by organizations to communicate employment need. Organizations of all sizes and types leverage job advertisements to initiate contact with job seekers on the Internet or in newspapers and relevant trade publications. Across these communication channels, job advertisements can contain many features and take many forms, from an online job ad featuring a video preview of a job to a colorful full-page ad in a business magazine to the more traditional classified entries found in newspapers.

The impact of job advertisements depends on the framing and quality of their content. Employers typically find that job ads, when used without connection to broader organizational information, yield relatively fewer quality applicants than other recruitment sources. However, the value of such ads extends beyond ...