A key imperative for any organization is to attract and retain the best talent possible. In fact, the mantra “Our people are our greatest asset” is seen in most organizations through corporate value statements, CEO speeches, and employer branding materials. In the continued war for talent, organizations have become increasingly interested in the concept of potential—in essence, how far and how fast one can go in the organization. Organizations spend a significant amount of time, money, and resources identifying those with the highest potential so that they can develop, promote, and retain them. Potential is not the same thing as performance. Although many organizations still confuse the concepts, performance is about how one performs in the current role, whereas potential is about predicting how well ...

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