Survey is one of the most popular and efficient methods to collect diverse data for organizational research, including perceptions, attitudes, opinions, and evaluations of self, others, and various aspects of work. While technological advances provide new media and sources (e.g., mobile device, social media, crowdsourcing such as Amazon Mechanical Turk) for survey data collection, researchers have become increasingly aware of the necessity to facilitate both quantity and quality of survey response, as discussed below.

Objectives of Facilitating Survey Response

Both external and internal validity of survey findings hinges on the quantity and quality of survey response. To ensure external validity, the generalizability of research findings, survey respondents should be representative of the population of interest. After a sample is targeted, researchers need to increase response quantity, or ...

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