Effective management of human capital provides a means for increasing productivity and reducing costs. The relationship between retention and profitability is clear—fewer turnovers translate to less expense for the organization. Leading organizations understand this fact and track employee attitudes and feedback across the entire employment life cycle (recruitment and on-boarding → integration → departure). These organizations strive to understand why individuals join, stay, and leave their company, so that they can engage in superior human capital planning.

Although a great deal of research has been conducted on employee opinion and attitude surveys, relatively little focus has been devoted to exit surveys. This is somewhat surprising, given that the creation of a rigorous exit measure builds an organization’s capability to understand why talent is leaving, what ...

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