• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Approach–Avoidance Motivation and Regulatory Focus

Approach–avoidance motivation refers to two fundamentally different causes of behavior. Broadly, approach motivation concerns how one strives toward obtaining desirable stimuli or outcomes, whereas avoidance motivation concerns how one ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles