The theory of reasoned action and theory of planned behavior have been influential cognitive models for understanding and predicting social behavior across a variety of domains. Both focus on the question of how to determine the likelihood that an individual will engage in a specific behavior. The theory of reasoned action examines determinants of volitional behavior, or behavior that falls under a person’s individual control, whereas the theory of planned behavior provides an extension of the previous model to examine determinants of behavior over which individuals do not exert complete control. The theory of reasoned action and theory of planned behavior arose in response to discrepant findings in the social psychological literature regarding the relationship between attitudes and behavior. During this time, contrary to ...

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