Teams, Creativity and Innovation

A team is a group of people who work together to accomplish a common goal or objective. To survive in a rapidly changing and competitive environment, organizations are frequently turning to teams both as a source of creative ideas and as a mechanism for implementing innovation. For example, successful technology firms like Google and Apple use internal creative teams to generate novel and innovative approaches to everything from product design, to marketing, to human resources. In fact, the success of many of today’s most popular products and services can be attributed to creativity and innovation. The initial idea for the social networking Web site Twitter, for example, was generated during a daylong group brainstorming session. The growing need for creativity, coupled with the potential gains ...