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Semiotics

The term semiotics, or semiology, is derived from the Greek term semeion, which means sign. The main focus of semiotics is on studying the processes that underlie the communication system, the social/cultural values, and vehicles that are involved in this process to understand how meaning (signification) is produced. Semiotics can be divided into two chief domains of study. The domain of medical science is called semiotics of signification, which studies signs for interpretation of symptoms, for example, signs caused by disease or any physical reason. This study of natural/unintentional signs may be differentiated from the study of the process of communication, called semiotics of communication. The science of communication focuses on the interpretation of symbols/signs as they operate in the human language.

Semiotics of Communication

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