Higher Education Strategy

In organizational theory, strategy can be defined as an action plan that explicitly determines how financial, social, cultural, and human resources are distributed for all the activities planned to achieve the core mission of the organization while continuing its competitive advantage. For higher education institutions (HEIs), the concept of strategic change is particularly important. Strategic change involves purposeful, holistic change in the institution to move toward a desired future in accordance with changes in the environment. Strategic management within HEIs requires strong, authentic leadership, where university leaders establish effective relationships with the members of their institutions involving them in the planning and decision-making processes to create ownership.

A HEI needs to ensure a clear mission and attainable vision to fulfill its roles of teaching, research, and ...

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