Higher Education Institution Governing Boards: Mission and Vision

One of the most important roles of the higher education institution governing board is to define the mission and the vision of the university. While the mission of the university refers to its fundamental functions within a given social, cultural, and economic environment, its vision reflects a future possible development toward an overarching long-term goal. This entry presents the main features and roles of the mission and vision of the university and their implications in elaborating its strategy for achieving a competitive advantage in a changing economic and social environment.