Organizational Communication

There are any number of perspectives one may use to view and analyze leadership dynamics in higher education, one of which is an organizational communication perspective. In the broadest sense, organizational communication refers to the process of sending and receiving messages within an organization and between an organization and its external audiences, the purpose of which is to create a shared sense of purpose (mission), aspirations (vision), operating practices and principles (culture and values), and priorities and actions (goals and plans). This same process operates within the units of an organization and between those units and others in the organization.

Building upon the work of W. Charles Redding, who is often called the founder of the field of organizational communication, Linda Putnam and Dennis Mumby (2014) ...