Marketing Boards

Marketing boards are organizations that aim to increase sales or improve profits for the product and services produced by members, for example, farmers, producers, or processors of agricultural and food products. Currently, marketing boards exist at a provincial or state level in many countries, for example, Canada, the United States, the European Union countries, India, Australia, New Zealand, Ghana, Turkey, and others. Many different types of marketing boards exist; they can be found in both developed and developing countries.

Marketing boards differ from trade associations, cooperatives, or export organizations because they operate under a legal framework that gives them authority to implement aspects of public policy, which generally include one or more aspects of marketing-related activity. This entry discusses types of marketing boards based on (a) ...

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