Magazine and Newspaper Advertising

Advertising draws attention to goods, services, and ideas usually through paid public announcements. Modern advertising developed via print media. Without advertising revenues, newspapers and magazines would not exist. The food industry comprises highly traded commodities, among the most important advertising products sustaining current economies. Advertising techniques have built on technological changes and psychosocial research advancements. As part of the social environment, advertising may shape consumer attitudes, beliefs, and behaviors. Thus, advertising in general and food advertising in particular have formed the bases of public and research discourses. This entry focuses on the development and possible futures of print media advertising while underscoring the connection with food marketing.