Labeling and Branding, Fruits and Vegetables

All packaged and canned foods must contain labels specifying the manufacturer and brand name, ingredients and dietary information, and weight or volume. Increasingly, fruits contain small branding labels as well not only to display pricing codes but also to create buyer loyalty. Labels and branding on fruits and vegetables can often confuse consumers. Understanding how to read and interpret them is important when making a decision on what to buy. Fruits and vegetables are nutritious, regardless of their packaging, branding, or origin. However, focusing only on the appearance and price may deflect consumers from choosing the best product for their needs. For example, there are many things to consider when choosing fruits and vegetables, whether fresh, frozen, or canned, and the labels, if read and ...

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