Consumer Trust

In the past two decades, food industries in developed countries have experienced increasing numbers of food scares that have resulted in increased consumer concerns about the safety of food. Concerns about the safety and quality of food have become one of the most prominent issues about food. Media coverage of incidents around food safety and the increased attention to food scares internationally (e.g., bovine spongiform encephalopathy, genetic modification, pesticides, Salmonella, Listeria) have raised public concerns around food safety.

As a result of food scares and food safety issues, as well as resulting media stories, there has been a decline in trust in the food supply and production. This decline in trust has led to decreased demands in the foods in question and the purchase of foods ...