Mobile Markets

Mobile markets are traveling food markets established to address disparities in fresh food access. Often referred to as “grocery stores on wheels,” mobile markets are similar to food trucks [Page 976]in that they often operate from a renovated bus, truck, trailer, van, or even a cart—in this case, serving as temporary farmers’ markets. In the United States, mobile markets are part of a growing grassroots movement to make healthy food, and in particular fresh fruits and vegetables, available to people and neighborhoods that lack geographic and economic access to traditional full-service supermarkets. This entry examines how mobile markets operate, the history of mobile markets, and some potential impacts.