• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Gamification is the application of “gameful” or playful layers to motivate involvement within a specific context. It includes techniques for motivation that have been around for a very long time. In education, instructors have used points as a way to motivate engagement with course materials. Businesses have used trading stamps, contests, and surprises to incentivize purchases. The military and scouting organizations have used badges as awards for special skills and meritorious activities. Hotels and airlines have had decades of experience with frequent-use programs that award points and status levels to loyal customers. Digital gamification systems take many of these concepts and embed them into the tracking of activities in the real world.

Gamification is different from game-based learning. Gamification involves a layer that motivates direct ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles