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Web analytics involves the collection and analysis of data generated by interaction with a website or a Web-based application. Web analytics can be used to enhance the performance of the site or application and to inform an organization of use and impact.

Web analytics have been used to investigate users’ characteristics and interaction patterns. Web analytics can be used to predict which products might be of interest to specific customers. The analysis of page visits and site usage can help determine needs and focus. Web analytics can also be used in digital forensics to detect security threats and gather evidence for law enforcement. In the academic world, Web analytics can support organizational planning. For example, as more and more library resources and services are moving online, ...

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