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Iconic Branding

In a crowded brand marketplace, there are some brands that stand out in the clutter as particularly familiar and commonplace. While many are connected to logos that have endured, these companies have become central figures in consumer, family, and community lives. Therefore, iconic brands tend to represent more than simply a product or a service. They become symbols, embedded in the collective memory, constructing myths around social issues and cultural contradictions. They often seem timeless, enduring changes in technology, economies, and consumer trends. These companies are market leaders, often holding that status over generations. Iconic brands often evoke emotional connections with consumers that are built up over time. These brands are considered iconic because of their position as being fixed in consumers’ minds and in ...

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