Hispanic Marketing

Hispanic marketing is not simply the strategy of taking advertising intended for an English-speaking audience in the United States and translating it for a Spanish-speaking audience residing in the United States. While language is a critical component of the overall Hispanic marketing approach, there are other factors of equal importance, such as the cultural practices and insights of the various Hispanic and Latin countries, the growing population of Hispanics in the United States, traditional and new media practices, and the mobile computing habits of Hispanics.

These habits, practices, and behaviors provide insights that influence how, when, and why an advertiser markets to a Hispanic audience.

Without a doubt, advertisers cannot simply repackage marketing strategies intended for an English-speaking audience for a Spanish-speaking one.

In 2015, Hispanics constituted almost ...