Hair Products and Race

Hair care products, such as shampoos, conditioners, oils, coloring, treatment, and styling, are a global industry. Europe dominates this industry with a market share of 35 percent as of 2012. Asia Pacific is the fastest-growing region in the industry. With so many products available, manufacturers are being challenged to maintain and increase the quality of these products to remain competitive in the market. There has been an increase in raw materials and packaging, which is also forcing manufacturers to manage production costs while maintaining profits.

As the market recovers from the recession, the disposable income of many people around the world is increasing, which has led to a growth in consumer spending. More and more young people are also expressing themselves with hair styling and coloring, ...