Google+ constitutes a new incursion of the North American telecommunications company on the so-called social Web after the failure of Google Wave and Google Buzz. The new bet of Google on social media was launched on June 28, 2011, and in less than 3 years has become the third most popular social network worldwide. According to Statista, in 2014 it had 343 million active users, far behind the 1,280 million of Facebook but ahead of LinkedIn (300 million) and Twitter (255 million).

It is more than a version of Facebook. It allows users to find people they know and other users whom they share common interests with. Like other social networks, Google+ allows the creation of accounts or profiles for individual users and companies, as well ...

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